Payload CMS Alternatives: 7 Options After Payload Cloud Paused
What changed with Payload, when to stay, and 7 alternatives compared on hosting, price and fit.
Short answer: Payload Cloud has paused new projects, so the real choice is self-host Payload or move. If you want to keep self-hosting, Strapi (open source) and Directus (source-available) are closest. If you want someone else to run the backend, Sanity and Storyblok lead on content, and Cmssy (our product) fits if the same backend also has to run a small store.
What Changed With Payload
Payload has joined Figma. Payload's own update page says:
- "deployment of new projects is currently paused" on Payload Cloud
- "existing Cloud projects will continue running as normal"
- "No pricing changes are currently planned for Cloud customers"
- Payload stays open source, and Figma "is committed to maintaining and investing in Payload's open source core"
So nothing breaks for teams that self-host Payload. What changed is the managed option: if you were about to start a project on Payload Cloud, you now host it yourself or pick another platform.
When to Stay on Payload
Self-hosted Payload is still a strong choice. Stay if:
- you want the CMS and its admin inside your own Next.js app and repo
- your data has to live in your own database, on your own servers
- your team already runs Next.js infrastructure and is happy to run a database, storage and upgrades
- you need to extend the admin with your own React components
If none of that is a hard requirement and you mostly wanted Payload's developer experience without the hosting, read on.
Payload CMS Alternatives Compared
Every option on this page has an MCP server, and all but Webiny's let an agent work with content, so that alone no longer separates them. The table sticks to what does: who hosts it, what it costs to start, and what each is best at.
| Option | Hosting | Code | Free start | Paid from | Best for |
|---|---|---|---|---|---|
| Payload (stay) | Self-host only for new projects | Open source (MIT) | Free on your own hosting | Your infrastructure | Teams that want the CMS inside their Next.js app |
| 1. Strapi | Self-host or Strapi Cloud | Open source (MIT Community Edition) | Free on your own hosting | Cloud $35/mo | The closest open-source, code-first swap |
| 2. Sanity | Hosted | Hosted service | Free plan, 10k documents | $15/seat/mo | Flexible content modelling for content-heavy sites |
| 3. Directus | Self-host or Directus Cloud | Source-available (MSCL) | Free with full features under $5M revenue and 50 employees | $99/mo | A CMS and admin on top of a SQL database you already have |
| 4. Storyblok | Hosted | Hosted service | Starter, 1 seat | $99/mo | Marketing teams that want a visual editor |
| 5. Cmssy (ours) | Hosted | Hosted service; SDKs and MCP server MIT | Hobby, 1 workspace, 25 pages, 20 orders/mo | $29/mo | A site plus a small store an agent can run |
| 6. Contentful | Hosted | Hosted service | Free plan, 10k records | $300/mo | Larger teams standardising on one content platform |
| 7. Webiny | Self-host on your own AWS | Open source (MIT) | Community edition | $79/mo | Multi-brand or multi-tenant setups in your own cloud |
Prices are the lowest paid plan listed on each vendor's pricing page on 29 October 2026, billed monthly. Sources are at the end of the page.
1. Strapi
Best for: teams that want to keep an open-source, self-hostable, code-first CMS.
- The Community Edition is open source under MIT (Enterprise features are licensed separately), so you can self-host it like Payload.
- Strapi Cloud is the managed option, from $35/month per project. The pricing page lists no free Cloud plan, and the Starter plan's runtime sleeps when idle.
- An MCP server is generally available.
Where it falls short: moving from Payload to self-hosted Strapi keeps the hosting work you may have wanted to drop.
Our take: if self-hosting was never the problem, Strapi is the least disruptive move.
2. Sanity
Best for: content-heavy sites that need flexible, structured content.
- Hosted, with a free plan: up to 20 seats, 10k documents and 250k API requests a month.
- Growth is $15 per seat per month.
- Has an MCP server.
Where it falls short: pricing is per seat, so cost grows with the team, and the free plan caps permission roles at two.
Our take: the strongest hosted option if your site is content first. We compare it with Cmssy in Cmssy vs Sanity.
3. Directus
Best for: putting an admin and an API on top of a SQL database you already have.
- Since v12 it uses a source-available license. Self-hosting is free with full features for organisations under $5M annual revenue and fewer than 50 employees (Open Innovation Grant); larger organisations should check Directus's license and pricing terms.
- Directus Cloud starts at $99/month ($89 billed yearly).
- Ships a built-in MCP server (v11.12+).
Where it falls short: the free full-feature grant has a revenue and headcount limit, so check it against your client's company, not yours.
Our take: a good fit when the data already lives in Postgres or MySQL and the CMS should follow it.
4. Storyblok
Best for: marketing teams that edit pages visually.
- Hosted. The free Starter plan has 1 seat, 100k API requests a month and 2 locales.
- Growth is $99/month and includes integrations like Shopify; more commerce integrations come with the Premium and Elite plans.
- Has an MCP server.
Where it falls short: the jump from the free plan to $99/month is steep for a small project.
Our take: pick it when non-developers will do most of the editing. See Cmssy vs Storyblok.
5. Cmssy
We build Cmssy, so read this entry with that in mind. Here is where it fits and where it doesn't.
Best for: a Next.js, Astro or Remix site that also sells something, run by a developer who works with an AI agent.
- Hosted headless CMS. Your own app renders the site; Cmssy never hosts it.
- Blocks are defined in your repo with
defineBlock, andcmssy sync-manifestreports what a schema change does to stored content before it pushes. - Commerce is built in: products and variants, cart, checkout, orders, shipments, returns, refunds, discounts, shipping rules, tax/VAT, B2B companies, price lists and multiple currencies. The free Hobby plan takes up to 20 store orders a month; Pro has no order cap.
- The same tools the admin assistant uses are on the MCP server, so an agent can issue the refund or create the discount, not just edit copy. On the hosted MCP endpoint you choose read-only or read-write per connection, and a read-only connection is refused every change on the server.
- Free Hobby plan: 1 workspace, 25 pages, cart and checkout up to 20 orders a month. Pro is $29/month or $290/year, with a 14-day free trial.
Where it falls short: Cmssy is a closed, hosted service. You can't self-host it; the SDKs and MCP server are MIT, the service itself is closed source. More than 20 orders a month needs Pro, and you integrate your payment provider yourself; Cmssy records the payments.
Our take: pick Cmssy if you wanted Payload's code-first blocks without running the backend, and the site also needs a store. Skip it if self-hosting or open source is a requirement. For the store side in detail, see our Payload ecommerce alternative.
6. Contentful
Best for: larger organisations that want one content platform across many teams.
- Hosted, with a free plan: 10 users, 10k records, 25 content types, 100k API calls a month. Usage is hard-capped.
- The next plan, Lite, is $300/month.
- Has an official MCP server.
Where it falls short: the gap between free and $300/month is the largest on this list.
Our take: worth it at company scale, heavy for a single site. See Cmssy vs Contentful.
7. Webiny
Best for: several brands, sites or tenants from one deployment in your own AWS account.
- Open source under MIT; the Community edition is free for personal or hobby projects.
- Business plans start at $79/month.
- Has an MCP server for AI coding assistants (Webiny's APIs and docs), not for editing content.
Where it falls short: it runs as serverless infrastructure in your own AWS account, which is more to operate than a single Next.js app.
Our take: the choice when multi-tenancy is the requirement, not a nice-to-have.
How to Choose
- Must you self-host? Yes: stay on Payload, or look at Strapi, Directus or Webiny. No: keep going.
- Does the site sell anything? Yes: Cmssy (ours) has commerce built in; with Storyblok you add Shopify. No: Sanity, Storyblok or Contentful.
- Who edits most? Marketers: Storyblok. Developers and agents: Sanity or Cmssy (ours).
- Budget at zero revenue? Sanity, Storyblok, Contentful and Cmssy have free plans (Cmssy's free Hobby plan includes checkout for up to 20 orders a month); Strapi Cloud starts at $35/month.
FAQ
Is Payload CMS shutting down?
No. Payload joined Figma and says its open-source core continues. Payload Cloud has paused new projects; existing Cloud projects keep running.
Can I still use Payload for free?
Yes. The open-source core is free to self-host. You pay for your own hosting, database and storage.
What is the closest hosted alternative to Payload?
For a code-first developer experience without running servers, Sanity is the closest on content. If you also need a store, Cmssy (ours), or Storyblok with Shopify.
Which Payload alternative has built-in ecommerce?
On this list, Payload has an official ecommerce plugin (in beta) and Cmssy (ours) has commerce built in, with up to 20 orders a month on the free plan. Storyblok integrates Shopify from its Growth plan. Check each vendor's docs for current integrations.
Do these alternatives work with AI agents?
Most do. Webiny's MCP server helps with coding; the others reach content, and Cmssy's also reaches orders, refunds and discounts.
Sources
Checked 29 October 2026.
- Payload has joined Figma, Payload MCP plugin and Payload ecommerce plugin
- Strapi Cloud pricing (incl. the MCP server announcement)
- Sanity pricing
- Directus pricing and Directus MCP and Directus license
- Storyblok pricing and Storyblok MCP server
- Contentful pricing and Contentful MCP
- Webiny pricing, Webiny MCP server and Webiny on AWS deployment
- Cmssy pricing
Prices and plans change. Verify them on each vendor's page before you decide.
Next Steps
- See the live storefronts on cmssy.com/demos, no signup needed
- Read how commerce works in Cmssy
- Connect an agent with the MCP server